Billboard Advertising Opportunities
Showcase your brand at one of the world’s most iconic racing circuits.
Mount Panorama Motor Racing Circuit attracts national and international attention year-round, with major events including the Repco Bathurst 1000, Bathurst 12 Hour, Bathurst 6 Hour and Challenge Bathurst drawing hundreds of thousands of visitors and millions of broadcast viewers worldwide.
With a range of over-track billboard opportunities and single-facing billboard sites available for lease, businesses can secure high-impact advertising space in a location recognised by thousands across Australia and beyond.
View Billboard Information Package
Why Advertise at Mount Panorama?
High Visibility - More than half a million people visit Mount Panorama each year, including more than 280,000 people outside of race events – from motorsport fans, walkers and runners, car clubs and those just keen to say they’ve driven a lap of the Mount.
Strong Brand Association - Align your business with one of world’s most recognised motorsport destinations.
Engaged Audience - Repeated and consistent exposure builds brand awareness and loyalty, without being invasive
Always On - Billboard signage delivers continuous exposure that can’t be skipped, blocked or turned off.
Key Details
Available Opportunities: Nine over track billboard sites & a range of single facing billboards
Lease Period: Multi-year leasing options available (Note: signage production and initial installation costs are not included, they are an additional charge borne by the advertiser. Any re-skinning costs are an additional charge borne by the advertiser)
Exposure: Available every day of the year excluding race periods (Bathurst 1000, Bathurst 12 Hour, Bathurst 6 Hour and Challenge Bathurst). Some events may be be available during race events on negotiation.
Get in Touch
Interested businesses and organisations are invited to get in touch with our team with any further questions or enquires. Please include:
- Business or organisation details
- Preferred billboard location (referencing the Billboard Information Package)
- Proposed lease term (one, two and three year options available)
- Proposed signage imagery and messaging
Applications will be assessed based on alignment with Council values, precinct presentation and commercial considerations.
Enquire Now