Media Release 14 October 2014
Excitement for the Bathurst200 bicentenary celebrations has been built through Council's partnership with V8 Supercars during the 2014 Supercheap Auto Bathurst 1000. Six promotional packages aired throughout the V8 Supercars Network Seven telecast with a peak audience of 3.775 million showcasing a number of exciting attractions and Bathurst experiences on offer.
Bicentenary Celebrations Committee Chair and Mayor, Cr Gary Rush said the colour pieces had been an addition to the 2014 broadcast to give Bathurst's diverse attractions international airtime.
"This money can't buy opportunity was a gift to Bathurst from V8 Supercars and the start of our promotion for the Bicentenary," he said.
"We took the opportunity to use the huge race watching audience to give people a taste of what more Bathurst has to offer including our food, culture, family fun and historical attractions," he said.
Nissan driver, Michael Caruso and a film crew spent two days in Bathurst compiling the stories.
The six pieces focused on the following;
History & heritage: Chifley Home, Macquarie River site of proclamation
Food & wine: Cobblestone Lane, Webb & Co, The Hub
Villages & gold: Chesleigh homestead, Sofala
Family attractions: Fossil & Mineral Museum, Adventure Playground
Culture: Keppell St, Bathurst Regional Art Gallery
Motor racing: National Motor Racing Museum
"A lot of filming goes into producing 90 seconds of television and I'd like to thank the local businesses who co-operated with the crew to tell these other stories of Bathurst. The coverage is invaluable to Bathurst and we are going to continue to use the clips to give some profile to the 'untold stories'."
The themes and locations were developed from insights provided in the Destination Management Plan recently completed as part of Bathurst's tourism strategy.
"This is one of the lesser known benefits to hosting the race, the leverage of the PR opportunities that can promote Bathurst to a wider audience. Not many towns have a chance to have a professional production crew produce and broadcast10 minutes of news stories at no cost.
"As well as celebrating within our local community, we will use the Bicentenary to encourage people to visit Bathurst in 2015 and that means working with television, radio, newspapers, magazines and online media all over the country."
The series of Bathurst clips are now live on the "bathurst200" You Tube Channel;
https://www.youtube.com/channel/UCVGoF32cBXj9cCpP7ZTkugw (also found via a link on the www.bathurst200.com.au website)
In addition to the on-air packages Council secured Bathurst200 signage on Mount Panorama attracting major media attention while the Bathurst200.com.au site and logo were featured on the front, back and inside of the Erebus Team Beko #9 Mercedes-Benz AMG, throughout the event.
In 2015 Bathurst will celebrate its bicentenary as the mainland's oldest inland European settlement in Australia. A year long celebration is planned with a calendar full of events and activities for people of all ages and interests.
Interview opps: Ross McDonald – The Hub, Heath Smith – Cobblestone Lane, Mike Cody – Chesleigh Homestead
More information: Victoria Erskine Media & PR Officer
MEDIA RELEASE 26 September 2014
Bathurst Regional Council (BRC), the NSW Environment Protection Authority (EPA), and the Roads and Maritime Services will increase joint efforts to curb illegal dumping within the region in a coordinated campaign beginning this month.
Bathurst Mayor, Cr. Gary Rush said illegal waste dumping is an ongoing, costly and a highly visible problem in NSW including the Bathurst Region.
"Illegal dumping continues to be a problem right across the country and it's estimated to cost Bathurst Regional Council tens of thousands of dollars a year, not to mention the significant impact and cost on the local environment," Cr. Rush said.
"Bathurst Regional Council is committed to working with the EPA and the Roads and Maritime Services. It's crucial we collaborate with specialist organisations on this important issue in our community," Cr. Rush added.
Roads and Maritime Services Western Regional Manager Phil Standen said there were certain times, such as during the Bathurst races, when there was an increase in illegal dumping.
"We have crews who maintain public spaces such as rest areas in and around Bathurst," Standen said.
"Unfortunately at certain times of the year there is a big spike in dumping of items such as lounge chairs and building rubble which diverts crews and resources away from their role in keeping the facility clean for people to rest and revive," he added.
In most cases the rubbish is domestic waste, such as old white goods, push bikes, lounges, carpet, tyres, clothing and other household items.
Rubbish can also blow into waterways or bushland, or by their nature result in contamination to land.
When hazardous materials such as asbestos or discarded syringes are dumped, the costs associated with the clean-up are very high, often requiring specialist contractors to remove the illegal waste.
Often, items can easily be recycled or disposed of for only a few dollars at the tip.
Councils are often left to clean up the mess utilising resources for reporting, investigating and finally removing the dumped rubbish.
Persons found to be undertaking in illegal activities such as rubbish dumping or even firewood collection from Council and state lands may be issued with penalty notices. (Please see media notes below for details on new fines)
How to Report Illegal Dumping within the Bathurst Region
The local community are encouraged to report incidents to:
Bathurst Regional Council on 6333 6111
The NSW EPA Environment Line on 131 555
NSW Police or Crime Stoppers on 1800 333 000
For further information on illegal dumping please contact:
EPA contact: Dr Richard Whyte, Manager Central West 02 6332 7600
Roads and Maritime Services Media Contact: Penny Robins - 02 8588 4919
BRC Contact: Victoria Erskine – 02 6333 6179
More information: Victoria Erskine Media & PR Officer
Key Information about illegal dumping:
·Illegal dumping of waste is classed as an offence under the Protection of the Environment Operations Act (1997).
·Fines have recently been increased to further curb illegal activities around illegal dumping and pollution of the Environment. These came into effect on 1 September, 2014 under the Protection of the Environment Operations (General) Regulation, Schedule 6.
·In accordance with section 143 of the Regulation, offenders unlawfully transporting or deposition waste were previously fined $750 for Individuals and $1,500 for Corporations. Local Councils can now fine individuals $2,000 or Corporations $4,000. The EPA and other government agencies now have the power to fine offenders $4,000 for Individuals and $8,000 for Corporations.
·Also under section 143, the EPA and other government agencies can fine offenders unlawfully transporting or deposition waste (asbestos or hazardous waste) $7,500 for Individuals and $15,000 for Corporations.